LATEST UPDATES

For news & press release issues, please contact us at tactical@tacticalabs.com. Thank You!

Aug 27, 2010   New!

We have shifted out of F11 - Fusionopolis upon completion of project. Our contacts and mailing address remains unchanged. Tactica Labs Pte Ltd VBox 889891 Singapore 919191 Tel / Fax: (65) 3110 5858 Please update your records accordingly. Thank you!

Apr 26, 2010

For collaborative work with Media Development Authority and fellow iJam companies, we have relocated our office to MDA premises at Fusionopolis. F11 - IDM Workspace 3 Fusionopolis Way Symbiosis Level 11 Media Development Authority Singapore 138633 Our contacts and mailing address remains unchanged. Tactica Labs Pte Ltd VBox 889891 Singapore 919191 Tel / Fax: (65) 3110 5858 Please update your records accordingly. Thank you!

Oct 20, 2009

Tactica Labs is on Business Times today! We are honored to be on the SME Inc section of the Business Times! Thank you for the support from everyone that have been with us through the past 3 years!

Article: Business Times Article (223 KB)

Jul 14, 2009

Our Digital Marketing channels has been updated. New case studies are now available! View More » For more information on any of our channels, contact us at (65) 3110 5858 or email us at tactical@tacticalabs.com today!

Jul 14, 2009

Prices for our SMS / WAP Push marketing has been updated! View More »

Jul 02, 2009

dodoText has sent 1 million SMS worldwide! You can reach out to our 500,000 users! Head over to our advertising unit or contact us at (65) 3110 5858 today!

Apr 24, 2009

dodoText has hit 250,000 unique mobile viewers! If you are looking to reach potential new customers via mobile, head over to our advertising unit or contact us at (65) 3110 5858 today!

Jan 01, 2009

Tactica Labs wishes all our clients, associates and visitors a Happy New Year!

Dec 09, 2008

Our Chief Data Officer, Donny Soh, has done an interview on iMedia Connection on Tips for SMS marketers. Pereira: How do you see SMS marketing developing in the region in two year’s time? Soh: I think I will answer this with how I wish SMS marketing should develop in the region in the next two years: 1. Greater value Let’s talk about our own experiences. The last time you received an advertising SMS on your phone, you probably had it deleted immediately. Why so? We attribute it once again to its value to customers. Customers are not receiving enough value from the SMS offers and SMS marketing is very quickly degenerating to the level termed “spam”. As we always tell our clients, SMS marketing is an avenue to connect with your clients on a very personal level. We hope that companies interested in doing it devote more time to targeting proper clients and giving offers which provide more value to them, rather than just mass spamming everyone on their list. It is actually a lot better for the industry because these companies save money with a smaller list and their clients benefit from the better value offered. 2. Interactive campaigns One of the ways we can improve is by doing interactive SMS campaigns. There was this campaign we did for a pub: Their members received an SMS invite to attend a party, and when they replied “Yes”, they received an SMS ticket. Showing the ticket on the day of the event granted them free entrance into the party with two free drinks. These campaigns are much better in terms of interactivity and fully utilize the strength of SMS advertising. 3. Web integration As mentioned above, one thing teenagers enjoy doing is viewing webpages on their mobile phones. (This is true in Malaysia and Indonesia, but not so much in Singapore). We will love to see more SMS campaigns encouraging users to click through and view websites directly on their mobile phones.

Article: http://www.imediaconnection.com

Nov 18, 2008

Tactica Labs Pte Ltd is mentioned in the opening speech by Mr Lee Yi Shyan, Minister of State for Trade and Industry and Minister In Charge of Entrepreneurship. 11. Four years ago, four undergrads from NUS started Frensville with ETDF funding. Their dream was to build a social network for people to organise activities, to go out and have fun. This was before Facebook became popular. Unfortunately, Frensville did not succeed for various reasons. Maybe it was ahead of its time! The company wound up in 2006. However, two of its founders, Donny and Cen, persevered and did not give up. They started their next venture, Tactica Labs, which provided data analytics and digital marketing services. 12. Today, Tactica Labs counts ExxonMobil, Ogilvy and Clarins among its clients and its cumulative revenue for two and half years of operations had already hit $800,000. What Donny and Cen has shown us is that if we don’t fear failures and persevere, we would ultimately succeed.

Article: http://www.spring.gov.sg

 
For news & press release issues, please contact us at tactical@tacticalabs.com. Thank You!